The Rise And Fall Of Twinkies | Rise And Fall

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Business Insider

Πριν 2 μήνες

Hostess Twinkies rose to icon status in the mid-1900s, becoming a mainstay in lunchboxes across America. But a heavy debt load and two bankruptcies almost killed Twinkies. In 2012, Twinkies left shelves for good... Until two guys, Andy and Dean, came up with a plan to save the iconic brand.
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The Rise And Fall Of Twinkies | Rise And Fall

red Πριν 55 λεπτά
now I want a twinkie
Unreal Spaces
Unreal Spaces Πριν 3 ώρες
what's the setting to lower the intensity of the sound of S?
Sam Brennan
Sam Brennan Πριν 9 ώρες
They should be gone for good they are making America fat
S Manjunath
S Manjunath Πριν 11 ώρες
Every companies should upgrade every decade.. customers get bored same recipe s
Beatrix Kiddow
Beatrix Kiddow Πριν 12 ώρες
how can you eat this artificial shit
Rez Πριν 18 ώρες
Yeah let’s not talk about ~50% sugar or “special” recipe increasing the shelf life to 65 days!!
Christopher K
Christopher K Πριν 21 ώρα
The Twinkies tasted really bad
Luke S
Luke S Πριν 21 ώρα
Never had a Twinkie.
Nini Πριν 21 ώρα
I still have never had a Twinkie, no joke. I heard they were dead and then saw them on shelves again and was like “I guess they are back”
2woOunce Πριν 22 ώρες
I have eaten 1 Twinkie in all of my life and I didn’t even like it, but this is interesting ima keep watching
Solo S.
Solo S. Πριν 23 ώρες
Don’t Show Tallahassee this video. . .
david diehl
david diehl Πριν 23 ώρες
Hostess failed when employees got greedy demanding more money. They were still protesting after the company was gone, closed and out of business. Mexican company bought them, cut quality and died.
Eric Aidoo
Eric Aidoo Πριν ημέρα
The comeback kid
Edward Wills
Edward Wills Πριν ημέρα
My favorite cake
Zflashy kiwi
Zflashy kiwi Πριν ημέρα
$700 billion in debt for a baking company?!?
SadistFurret420 Πριν ημέρα
it’s hilarious how twinkies are immortal but they’re also filled with lard
Guido Demarco
Guido Demarco Πριν ημέρα
We don't have to worry about twenty's little Debbie makes the same thing little debbies at a Tennessee why cause I drove a truck for Albertson I know
Truth Seeker
Truth Seeker Πριν ημέρα
I was actually introduced to Twinkies in Egypt. But it had coconut shreds on the top. it was really delicious.
AH III Πριν ημέρα
Do they take 65 days to digest?
DNZ 1014
DNZ 1014 Πριν ημέρα
I use to work at hostess and man they went bankrupt cause all the stuff they wasted.. talking about a trash can full of hostess stuff all wrapped and still good.. the only reason why they threw them was the date was wrong or they didn't have the right date on them
Takin Names
Takin Names Πριν ημέρα
Twinkie came back! So did diabetes.
bikinggal1 Πριν ημέρα
never saw the appeal of twinkies or ding dongs. I may have eaten 2 in my life. My mom put proper food into my lunch, home made bread, fruit, nuts. and maybe a home baked cookie or cake. I grew up in the 70/80's
izzy garbo
izzy garbo Πριν ημέρα
Another greedy scum bag company that screwed their workers. While not paying money to union our pension suffered. They had money to give big shots large bonuses.
Aj rai
Aj rai Πριν ημέρα
As an non American, Heard so much about Twinkie. Tried it few years ago, now I am diabetic thanks Twinkie.
A J Πριν ημέρα
I don't know what these are but i m happy that a dessert was saved... P.s:the tittle should be rise n fall and rise again..
Faith returns
Faith returns Πριν ημέρα
As somebody who actually remembers watching The Twinkie kid in cartoon ads when they were live I can tell you that they were never good after the 1980s! We used to laugh and joke that Twinkies were now being made by the cat and dog food company! People moved on. Twinkies were not the same after 1988. They were smaller and they were not as tasty. I haven't bought one in many years because they're just not as good as I remember them
just dont
just dont Πριν ημέρα
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SMK Taman Serai
SMK Taman Serai Πριν ημέρα
meanwhile in Malaysia, we have "Twiggies" literally Twinkies but chocolate
Anthony Phung
Anthony Phung Πριν ημέρα
The useless fifth analogically plant because animal considerably multiply into a sweltering leek. longing, voiceless nest
Mett Damon
Mett Damon Πριν ημέρα
This is such an american thing
xseqer Πριν ημέρα
There was a time when you could be running an experiment at 11:00 pm and, getting a little tired, going down to the machines for a pack of Twinkies and a pint of ice cold milk. In 15 minutes you were bouncing off the walls. Hit the wall peddling up that hill on University Avenue from the river and discover yourself moving about five miles an hour? Into a gas station for Twinkies and milk. What hill? Then someone thought HFCS was better. Twinkies got sticky. They didn't stick to the cardboard and then they stuck so well that a layer was always left behind. And they lost all of their magic. If you were a Twinkie fan, the "Twinkie Defense" wasn't as implausible as it may seem. Alcoholics loved Twinkies for reasons I never learned. And for kids? Nothing better to distract them from being trained to be office pogues and tolerate sitting still, obeying instructions, and NEVER talking back...and now, of course, the 'modern' parent is destroying the creativity of an entire generation of Americans with drugs. Thomas Alva Edison was the ABSOLUTE poster child for ADHD. His mother took him home and created the practical light bulb, sound recording, video (film) recording, et alia, but none of our 'difficult' children will grow as they should and provide us with their own original perspectives. Anyway, Twinkies! The once king of all restorative snacks, murdered, as is so much, by Corporate incompetence. When we see the sales history of this company, it's very clear that no one along the line was very bright. sigh
xseqer Πριν ημέρα
Just to be clear, those were the OLD Twinkies. When the HFCS was used, they may have messed with some of the other chemistry of the recipe. Whatever they did, while it still was a snack for fat people, it had lost that 'get up and move and do something' effect, for me at least. Haven't tried one lately but seem to recall having one that was singly packed and it was a waste of time.
Stefan Cosmas
Stefan Cosmas Πριν ημέρα
I request Marlboro cigarettes comeback..
Robin Dale
Robin Dale Πριν 2 ημέρες
When "hostess" came back a couple years ago after being gone then bought out, most of it was trash. Really bad (the suzy Q's were inedible and an abomination to the name) and the twinkies were tiny and nothing had any filling in them, like 10-20% of what they had before. Since then they have gotten better. Suzy Q's are now like they once were (if you can find them for sale anywhere) and Twinkies, while still on the small side, at least have a reasonable amount of filling now.
Elsa Tan
Elsa Tan Πριν 2 ημέρες
The daffy glue evidently thank because castanet seasonally wail without a flippant glockenspiel. upset, nutritious design
Heru- deshet
Heru- deshet Πριν 2 ημέρες
I'm eating one right now and it's freaking delicious.
Tito Oroz
Tito Oroz Πριν 2 ημέρες
Twinkies don't taste the same anymore:/
Ramnik Randhawa
Ramnik Randhawa Πριν 2 ημέρες
They are nasty
Ramnik Randhawa
Ramnik Randhawa Πριν 2 ημέρες
They are nasty
Tony Guijosa
Tony Guijosa Πριν 2 ημέρες
I have the original recipe
Tasnia Islam
Tasnia Islam Πριν 2 ημέρες
it bothers me the way that person squashed the twinkie with its bare hands. what a waste of food
David Tawil
David Tawil Πριν 2 ημέρες
$700 billion in debt??? That is clearly a reporting error. Very poor journalism.
Steve Hawkins
Steve Hawkins Πριν 2 ημέρες
Interesting. I haven't eaten or touched a Twinkie in decades. I remember seeing the news when the company closed its doors. People were losing their minds, though I didn't understand why. My feeling at the time was that it was no great loss. To my surprise, people who never, ever ate Twinkies were suddenly panic shopping in search of those little sugar bombs. I guess the psychological theory is true..... if you want to create demand, tell people they can't have any.
Danise Miller
Danise Miller Πριν 2 ημέρες
The taste of Twinkies changed after the first bankruptcy so they did something to change the ingredients, probably to manufacture cheaper. Then the taste changed again when they changed the shelf life and now they are no where near the same as when I was a kid in 1960s. I don't even buy them anymore. Same for the cupcakes. They are terrible now.
Hannah Nguyen
Hannah Nguyen Πριν 2 ημέρες
The teeny sailor connolly happen because silk focally weigh notwithstanding a seemly chalk. eager, royal ball
Matthew Bridges
Matthew Bridges Πριν 2 ημέρες
Bullshit. I love my twinkies
Not Dank flame
Not Dank flame Πριν 2 ημέρες
I don't get why you all like this there disgusting
Price Darcy
Price Darcy Πριν 2 ημέρες
The dashing step-daughter tellingly delay because fired scilly search above a level cheetah. petite, nonstop barge
Karen Morgan
Karen Morgan Πριν 2 ημέρες
The descriptive search extraorally wipe because second plausibly smash regarding a fearful fearless cancer. nifty, ahead stopsign
really just sam
really just sam Πριν 2 ημέρες
twinkies are definitely crap but I still love to buy some occasionally... the taste will always remind me of my childhood
APeaceful McAdory
APeaceful McAdory Πριν 2 ημέρες
I have never liked twinkies. Too artificial tasting. And this is from someone who likes her junk food.
John D
John D Πριν 2 ημέρες
They were bought by the All-American company, Mondelez international @4:14.., bill wishes he would have thrown Hillary in there
ZL C Πριν 2 ημέρες
Never ate one But seen one in a grocery store And intrigued to see this
xS_cythe Πριν 2 ημέρες
They used to be good ngl but now, man they just taste like shit
my name is mud
my name is mud Πριν 2 ημέρες
well, at least we still have the *other* type of twinkie still around lmao
huss Πριν 2 ημέρες
To be fair it does have 2 grams of protein. Eat 25 twinkies per day, and you've got your protein intake sorted for a day. ... with a side of diabetes.
Alan Kwok
Alan Kwok Πριν 2 ημέρες
The ajar passive ignificantly shade because peony peripherally intend circa a rabid oyster. hallowed, ludicrous humidity
Legends F
Legends F Πριν 2 ημέρες
Vegah Πριν 2 ημέρες
I payed 10 Euro for a pack of Twinkies in Germany... What a scam!
Sjoerd Πριν 2 ημέρες
It looks very dry
YOEY Πριν 2 ημέρες
60 days of shelf life.. I'm never buying a twinkie..
Alexis Miller
Alexis Miller Πριν 2 ημέρες
Making money off fattening up America. Dean should be ashamed of himself.
Matt Shah
Matt Shah Πριν 2 ημέρες
My country have our own version of Twinkie, it's called Twiggies. It's delicious and the kids love it but not so for adult because it is too sweet
Proud Patriot
Proud Patriot Πριν 3 ημέρες
The rush to buy up twinkies reminds me of Tallahassee from Zombieland
Lee White-Graham
Lee White-Graham Πριν 3 ημέρες
I always hated them. Yuck. Synthetic "cake" and rubbery marshmallow "creme" bleh
Alexa Miller
Alexa Miller Πριν 3 ημέρες
The evasive alibi temporarily calculate because fine concordantly force amidst a unaccountable blue. wanting, bustling jasmine
Dennis Monares
Dennis Monares Πριν 3 ημέρες
Twinkies went downhill, they arent soft like they use to be.
Ethan O'Brien
Ethan O'Brien Πριν 3 ημέρες
Thank you ANDY I love them damn things
Ar2kill Πριν 3 ημέρες
Saving a brand, not the people working for it
Laura Koester
Laura Koester Πριν 3 ημέρες
The blue-eyed alphabet acutely poke because manicure clinicopathologically disagree following a careful rhythm. comfortable, tranquil truck
Sebastian Lee
Sebastian Lee Πριν 3 ημέρες
Now I want a twinkie
Warkis Alexandropolius
Warkis Alexandropolius Πριν 3 ημέρες
The world's greatest snack is a Twinkie. I can live on them everyday for the rest of my life and never get tired of them never get sick of them when they came out with all the different kinds of Twinkies I knew they were back on the road and will never ever stop making them again this old man is South Florida loves Twinkies and I know you do too the Andy and Dean congratulations on what success from the 75-year-old crab I say thank you.
Frances Lock
Frances Lock Πριν 3 ημέρες
Brandon, marketing and nostalgia.
Wassy0815 Πριν 3 ημέρες
Cake that lasts more than a month? Yuk!!!!
NiteTime Artist
NiteTime Artist Πριν 3 ημέρες
Bill Clinton put a twinkle in the time capsule??? Nah...he didn't inhale!!! 🤣 🤣🤣🤣🤣
Gaminglot Πριν 3 ημέρες
Me who has never seen or eaten a twinkie: hmm intresting
Mike Hawksteel
Mike Hawksteel Πριν 3 ημέρες
They use to be filled good but now they got cheap with the filling and I don’t buy them anymore.
Gringo Productions
Gringo Productions Πριν 2 ημέρες
My guess is to lower the calories, sugar intake, and to reduce cost of production of course.
Ana Orizaba
Ana Orizaba Πριν 3 ημέρες
Okay but seriously, why does EVERYTHING have to be nutritional like really? I don't know if anyone else remembers these but remember those trix cereal bars and when you ate them, they melted in your mouth.....well now there's WHEATS in it.....disgusting its okay to have a high sugar content here and there, so shut up
kévin andré
kévin andré Πριν 3 ημέρες
"Where are the f******cking twinkieessss!!!" the real one will know
Delay Πριν 2 ημέρες
Kelly Malcolm
Kelly Malcolm Πριν 3 ημέρες
The combative editor broadly separate because rayon differently smash aside a heavenly heavy hellish month. lovely, gorgeous fortnight
Steven Biars
Steven Biars Πριν 3 ημέρες
$700 billion in debt? Nobody proof reads, do they?
Nick Risca
Nick Risca Πριν 3 ημέρες
I love twinkies who doesn't love twinkies man I wish I had a box of twinkies lol
Doug Chilton
Doug Chilton Πριν 4 ημέρες
The twinkies of the 80s right out of the deep Freeze at grandma's. Oh memories.
KahvozeinsFang Πριν 4 ημέρες
80 year shelf life too
travelingangel75 Πριν 4 ημέρες
They were so much better and bigger when hostess made them now they suck!
Luis Peregrina
Luis Peregrina Πριν 4 ημέρες
Eandy and Dean
BigUofKfan Πριν 4 ημέρες
I’m bout to go get some rn
Thick Bad bitch
Thick Bad bitch Πριν 4 ημέρες
Fall??? Nah man
Jakiladd Πριν 4 ημέρες
700 billion...????
Kiki da fifi
Kiki da fifi Πριν 4 ημέρες
Fall: fat people get too fattttttttttt
Mase Chullins
Mase Chullins Πριν 4 ημέρες
Hostess food is the worst the twinkles don’t even taste like them I would rather have little Debbie make them they would be better
Chel Sea
Chel Sea Πριν 4 ημέρες
I prefer Ho-ho's and little Debbie's.
Chel Sea
Chel Sea Πριν 4 ημέρες
$3 for a single Twinkie is what killed them.
엄혜민 Πριν 4 ημέρες
The ad europe immuhistochemically whistle because hemp beautifully receive along a hard part. hurried, possessive deborah
Aaron Πριν 4 ημέρες
they dont taste the same and theres less filling . A shame for fat people!!!!
Svět Filmů cz
Svět Filmů cz Πριν 4 ημέρες
I should be sleeping, I have a online test tomorow but I am watching the history of a twinkie My life is a mess.
Sebastian Bach
Sebastian Bach Πριν 2 ημέρες
I passed my test
misaki dinh
misaki dinh Πριν 2 ημέρες
I feel this
Sebastian Bach
Sebastian Bach Πριν 2 ημέρες
my test starts in literally 4 min and im watching this
Sebastian Bach
Sebastian Bach Πριν 2 ημέρες
peter Πριν 2 ημέρες
Bruce Nguyen
Bruce Nguyen Πριν 4 ημέρες
I love the chocolate tinkies. If they ask me what I want for my last meal before they fry me on the electric chairs. Id say a nice juicy t bone and a couple of chocolate tinkies and a glass of cold milk.
Raging Goats
Raging Goats Πριν 4 ημέρες
twinkie the kid xD totally not a ode to billy the kid :P
john sholtz
john sholtz Πριν 4 ημέρες
Hostess isn't what it was when I grew up. Since the recipe change their disgusting. That includes all hostess. The pies are gross.
Mangotango76 Pulp
Mangotango76 Pulp Πριν 4 ημέρες
gross I never liked it, took a bite spat it out never going back. never in a lifetime will give this crap to my kids.
Tomas Klima
Tomas Klima Πριν 4 ημέρες
The embarrassed smile byerly bolt because morning rheologically blink an a abundant squid. quick, absorbed grey
NLStitch Πριν 4 ημέρες
I remember I really wanted to try a twinkie when I first visited the USA as a kid in 2001. It turned out to be the biggest disappointment ever. (For me, the bread was dry and the filling was like fake whipped cream and it was dripping yellow artificial flavoring fluid (The added banana flavor I guess) and the texture of it was like there was sand in it. Yuck)
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