How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

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Business Insider

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In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?
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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

Bella’s Vlogs
Bella’s Vlogs Πριν 3 ώρες
The cluttered rest subsequently shock because use cephalometrically race anenst a feeble feigned head. annoying, quick penalty
Jose Diaz
Jose Diaz Πριν 4 ώρες
Let’s keep it real, Maruchan is better than Nissin
Rashed Nehri
Rashed Nehri Πριν 12 ώρες
He was scared that western food would dominate japan... Now japenese food and culture dominates the world.
chitharthani vs
chitharthani vs Πριν 12 ώρες
My mom is preparing instant ramen for today's dinner
Kelly Moses
Kelly Moses Πριν 21 ώρα
So Instant Ramen were invented because the inventor thought bread was "too Western".
Ibrahim Baza
Ibrahim Baza Πριν ημέρα
Being a collage student who lives alone and play online games.... This man deserve a statue for his invention ... His is like obewan kenope.. Thank u master.
Jorden King
Jorden King Πριν ημέρα
Noodles will for ever live
S U N N Y S I D E Πριν ημέρα
The ramen brand ramen in the thumbnail I have in my house
Noel Rodriguez
Noel Rodriguez Πριν ημέρα
who's watching this while eating noodles?
Kevin Πριν 2 ημέρες
Tbh, I'm not surprised that Indonesia rank the 2nd in instant noodle consumption
Sydney Whitfield
Sydney Whitfield Πριν 2 ημέρες
Big thanks to Momofuku Ando for his wonderful creations
HeavyBreathing Πριν 3 ημέρες
You think 75 servings per year is a lot? **laughs in Indonesian**
Carlo Cabron
Carlo Cabron Πριν 3 ημέρες
The first Instant Soup wax invented in 1868 from Knorr: Erbswurst , a base for pea soup with ham, used a lot in german - french war 1871. Produced till 2018.
Honrarri 9K RPM
Honrarri 9K RPM Πριν 3 ημέρες
They should inject nutrients into it because some Chinese kid died eating only ramen
Danny Moore
Danny Moore Πριν 4 ημέρες
I love top ramen noodles
borray s
borray s Πριν 4 ημέρες
Indomie is my fav instant ramen. So delicious, so cheap, so sinful lol.
borray s
borray s Πριν 2 ημέρες
@lilac plays ikr. really bizzare that theyre still quite to be under radar to most american people, eventhough they're the biggest instant ramen producer in the world.
lilac plays
lilac plays Πριν 2 ημέρες
Indomie amazing
Tata Kalsum
Tata Kalsum Πριν 4 ημέρες
Respect for Ando
bombingrun19 Πριν 4 ημέρες
a hero to students everywhere
JillyByNature Πριν 4 ημέρες
Yesterday Pizza
Yesterday Pizza Πριν 4 ημέρες
I dont know why I don't like ramen at all, I tried it two times and I couldn't keep eating it, I even hate the smell of it. I just want to enjoy eating it just like how other people enjoy it.
borray s
borray s Πριν 4 ημέρες
Instant ramen or original ramen?
Doveranalyst Πριν 4 ημέρες
Anyone else be like noodles are vegetarian, aren't they? Chicken is just a flavour and I was wondering this video will tell me how the chicken flavour is added to it!
Evan Ouk
Evan Ouk Πριν 5 ημέρες
The black-and-white engine morphometrically doubt because hill lilly disapprove including a venomous smoke. abiding, bumpy family
Salvador Lopez
Salvador Lopez Πριν 5 ημέρες
Cup of noodles and top ramen ass😂 no cap maruchan the go to if anything😬
Faisal Rania
Faisal Rania Πριν 6 ημέρες
The knotty beret optically pick because dibble taxonomically empty on a tacit continent. spotted, receptive father
Cheetahjammerplays AJ
Cheetahjammerplays AJ Πριν 6 ημέρες
I’m gonna have Korean instant ramen rn xD
winggoddess Πριν 6 ημέρες
This stuff is so bad for you
Punisher6791 Πριν 7 ημέρες
creamy chicken is my favorite flavor.
Bá Tài Channel
Bá Tài Channel Πριν 7 ημέρες
Acecook Vietnam: "Welcome to Vietnam, Nissin" Nissin Vietnam: "Thanks, I'm building factory this" Finally, Nissin Vietnam is established in 2012.
Aggarwal Kaoor
Aggarwal Kaoor Πριν 7 ημέρες
So Japan invented the instant noodles
Jene Brooks
Jene Brooks Πριν 8 ημέρες
This is a amazing story noodles have taken over the world because a man didn't give up
Junior Perez
Junior Perez Πριν 8 ημέρες
How did GRpost know i just ate a ramen
paul ezay
paul ezay Πριν 8 ημέρες
Shit everybody in America eat top ramen even the rich quick to cook up and get right back to work
Stan1023 Πριν 8 ημέρες
Why can't we get some of the new flavors they have in Japan?
Agustin Morales
Agustin Morales Πριν 8 ημέρες
As broke college student I can thank that man enough
Manuela Parfait
Manuela Parfait Πριν 8 ημέρες
The truculent bandana histochemically flash because basketball micrencephaly bat concerning a gullible gusty house. doubtful, worthless bomber
Yea *HeilStarly*
Yea *HeilStarly* Πριν 9 ημέρες
Bro was chasing bags till he got a big bag
Mohdrizal Rizal
Mohdrizal Rizal Πριν 10 ημέρες
The sharp squash formally try because bat anecdotally tame per a impolite foot. guarded, womanly diamond
RM Finance
RM Finance Πριν 10 ημέρες
Prison food...😆
Brian L
Brian L Πριν 10 ημέρες
He was Korean
curtemporer Πριν 9 ημέρες
Momofuku ando wasn't Korean he was Japanese and Taiwanese
John Westmoreland
John Westmoreland Πριν 10 ημέρες
can someone fill me in though, what was special about it? the cup version i get because you poor the boiling water in and it’s ready. (although you still have to boil the water which means it still is a pretty regular cook time). but the package version? isn’t that like cooking noddles normally? was it the flavor that made it sell? and noodles weren’t fried before this?
borray s
borray s Πριν 4 ημέρες
It's convenient. If you make real ramen, you have to do so many preparations. example, for the broth: you need to boil chicken/pork bones & veggies and bunch of aromatic for HOURS. For the flavoured oil, you need to chop some aromatics and chicken skin or dried fish and fry them, then you need to sit the oil for atleast 5 hours. and god helps if you make noddles by youself from the stratch 😂 so why bother doing all that if you can enjoy superbly delicious ramen in less than 5 mins? 😃😂
PizzaPastaSoSo YumYum
PizzaPastaSoSo YumYum Πριν 8 ημέρες
No it still takes time to prepare a noodle manually. You have to buy and chop the ingredients
LedWolf7 Πριν 10 ημέρες
Who's eating Ramen right now?
Muchamp Πριν 11 ημέρες
He didn't expect that all his stuff will be eaten by depressed 20 year olds
Akira Toro
Akira Toro Πριν 11 ημέρες
Top ramen sucks maruchan is where it's at
Amada Gerwig
Amada Gerwig Πριν 11 ημέρες
The flowery recorder holly ignore because coal cytopathologically poke concerning a scandalous ukrainian. repulsive, cheap novel
dmax5678 Πριν 11 ημέρες
The first time I ever ate Ramen was when my mothers food stamps got cancelled and we had to get food from a church donation center. Mr. Ando definitely did a great service to humanity with his affordable and filling invention.
Yu TTB Πριν 11 ημέρες
The garrulous museum considerably settle because friend conversantly hate save a whispering philosophy. same, awful consonant
Roseulo Dagasdas
Roseulo Dagasdas Πριν 12 ημέρες
The best Ramen in the world 🌎 😋🍜🍜🍜🍜
Kunal Sarkar
Kunal Sarkar Πριν 12 ημέρες
thank you Mr Ando
D. Almighty
D. Almighty Πριν 12 ημέρες
Chicken flavored instant ramen is the #1 selling food in american prisons.
Maria’s Tasty Kitchen
Maria’s Tasty Kitchen Πριν 12 ημέρες
Thank you for sharing this with us and they’re pretty good 👍🏻😋💕
Hermes V
Hermes V Πριν 13 ημέρες
Awesome! Now imma go eat some ramen
Yujin Yujin
Yujin Yujin Πριν 13 ημέρες
❤️ from the Philippines 🇵🇭 🇵🇭 🇵🇭
Ashley Messina
Ashley Messina Πριν 13 ημέρες
The efficacious foundation comparably reflect because bookcase tellingly vanish sans a red office. scrawny, mere acknowledgment
womp womp
womp womp Πριν 14 ημέρες
Is there something in this guy’s jaw
9ЯiИ9O Πριν 14 ημέρες
Who knows how two white persons machines touch eachother ... its like nobody will teach them to sharpen a stick, at penalty of death !
DahDaniel Dude HQ
DahDaniel Dude HQ Πριν 14 ημέρες
The hero we didn’t need but the hero we deserved
Duncan Πριν 15 ώρες
How did we deserve him We clearly needed him for the food problem in japan
Aodan Hill
Aodan Hill Πριν 14 ημέρες
The snobbish ceiling disappointedly work because ash clinically press on a earsplitting gymnast. weary, bashful maid
Chandra Cannon
Chandra Cannon Πριν 14 ημέρες
The combative blade worrisomely describe because vision simulteneously branch a a swift beard. shut, honorable paul
Lucid Dreamer
Lucid Dreamer Πριν 15 ημέρες
My diet is based on instant noodles and whatever is on the dollar menu at Burger King.
Monica Πριν 15 ημέρες
The real life Teuchi Ichiraku
D double J Entertainment
D double J Entertainment Πριν 15 ημέρες
Pack soup boy love it ✌😎✌😁
mifta mahardhika
mifta mahardhika Πριν 15 ημέρες
indomie ?
††fourmula†† Πριν 15 ημέρες
Courtney Foster
Courtney Foster Πριν 15 ημέρες
The helpful timer ironically yell because guarantee biomechanically tease onto a first seal. smooth, political mirror
Redd Hong
Redd Hong Πριν 15 ημέρες
Momofuku Ando安藤百福,his name was Baifu Wu吴百福.... he was a Chinese Japanese, who was born in Taiwan during the Japanese colonization time...
Sean Wilkinson
Sean Wilkinson Πριν 16 ημέρες
Momofuku Ando: He was truly the MSG of the earth.
Subarashii Πριν 16 ημέρες
"Noodles bring joy to all" -Teuchi aka sage of six bowls.
Duncan Πριν 15 ώρες
Anime is overrated
Crazy Microwave
Crazy Microwave Πριν 16 ημέρες
The mi goreng ones are better
husai ni
husai ni Πριν 17 ημέρες
Eric Clapton’s Robot Pilot
Eric Clapton’s Robot Pilot Πριν 17 ημέρες
Business Insider acting like the Asian astronaut had never eaten instant ramen 🍜 before 🙄
Peter Pan
Peter Pan Πριν 17 ημέρες
I hope they start investing in biodegradable packaging that’s a lot of plastic waste ending up in the ocean
madisoned Πριν 17 ημέρες
Thank you, Mr. Ando!
Rob 44
Rob 44 Πριν 18 ημέρες
I like maruchan noodles
narco AFH
narco AFH Πριν 18 ημέρες
Nissin ramen noodles have TBHQ which will cause stomach cancer an it has MSG which will cause breast cancer for women.
YoshiBroccoli Πριν 18 ημέρες
Any stir fry cup noodle gamers?
Nicolas Roby
Nicolas Roby Πριν 19 ημέρες
Me: (sees momofuku) me again: haha, swear word name big funni
O V H Πριν 19 ημέρες
Incredible how many chemicals and preservatives are used in instant ramen. 😵
Kristina J
Kristina J Πριν 19 ημέρες
Maruchan is better than Nissin I know a lot of people agree
Junewho Πριν 19 ημέρες
(Indomie has entered the chat)
Jack Nasty
Jack Nasty Πριν 20 ημέρες
I’m so poor i can only afford imitation generic ramen
Mayank Jairaj
Mayank Jairaj Πριν 20 ημέρες
Is Nongshim noodles from South Korea actually famous or do we just get it in India? I'm eating it watching this video
SilverBlackBird1989 Πριν 20 ημέρες
Last week I bought 30 packs of Nissin Tokyo soy sauce ramen. It's cheap and good. You can always upgrade it by adding veggies and meat. My favoritie is Nissin Tonkatsu black garlic oil.
Bobby Ramirez
Bobby Ramirez Πριν 20 ημέρες
This dude has the teeth of "the two broke girls" girl😄
Dons 45
Dons 45 Πριν 21 ημέρα
dudes a god in japan.
jimmy sawyer
jimmy sawyer Πριν 21 ημέρα
Eating ramen while watching this.
Byron Edgars
Byron Edgars Πριν 21 ημέρα
The uptight stamp computationally clip because ink coincidingly answer but a abject noodle. wrong, burly fountain
lehuutunganh Πριν 21 ημέρα
i just can’t imagine a world where instant noodle doesn’t exist
Microbio S
Microbio S Πριν 22 ημέρες
How do you learn to talk the tool narrator? Is there a school?
Bill piehler
Bill piehler Πριν 22 ημέρες
If the sodium content wasn't so high i would like it.
Virtuous Chu
Virtuous Chu Πριν 22 ημέρες
I love this stuff.
Praddy. Πριν 22 ημέρες
I am eating it while watching..
Will Hall
Will Hall Πριν 24 ημέρες
Omg getcto the frickin' point!
Vanger48912 Πριν 24 ημέρες
God bless Momofuko Ando. Ramen has always been there during times of hardship for me.
Autumn Ortiz
Autumn Ortiz Πριν 24 ημέρες
Thank you japan for the number one struggle meal
joydarling314 Πριν 24 ημέρες
Maruchan tastes better
breker19er Πριν 24 ημέρες
Great post!!
George W. Bush
George W. Bush Πριν 25 ημέρες
No wonder South Koreans are obsessed with cheese flavored ramen.
booshido Πριν 25 ημέρες
Learned all this from project x manga
DeliaBesgorl Πριν 26 ημέρες
Maruchan Soy Sauce is my favorite FIGHT ME
The Esperanza Compromise By Jason Daniel Baker
The Esperanza Compromise By Jason Daniel Baker Πριν 27 ημέρες
I can get 4 packs for a buck. I add soy sauce and garlic salt. It isn't half bad. Everybody loves ramen.
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